888bets is joining forces with NE Group to access the Angolan market. Through this alliance, NE Group will incorporate 888bets’ sports wagering and iGaming offerings into its existing services within Angola.
Operating under the 888Africa banner across the continent, 888bets already delivers a variety of online betting and gaming products in numerous regulated African markets. This collaboration will enable Angolan users to engage in online sports betting via the 888bets platform, accessing features such as the well-received Aviator crash game. The 888bets sports betting platform also prioritizes responsible gaming, offering tools and a specialized team to oversee player engagement and conduct.
A representative from 888bets conveyed enthusiasm about venturing into the Angolan market, underscoring the nation’s substantial promise. They stressed that the partnership with NE Group empowers 888bets to furnish the caliber of sports betting experience users anticipate, encompassing a diverse array of captivating products.
This strategic move arrives at a pivotal juncture for 888bets. The company recently disclosed its Q1 2024 financial performance, indicating revenue reductions across all segments. 888bets aspires for this latest expansion to contribute to a turnaround this year. NE Games, a B2B iGaming software provider possessing extensive familiarity with the flourishing African market, represents a vital collaborator in this undertaking.
The head of NE Games, Imran Bukhari, shared his enthusiasm for the debut of 888bets’ sports betting platform in Angola. He stressed their dedication to delivering a premium experience for Angolan sports fans. Bukhari noted that their system, tailored specifically for the African market, allowed 888bets to expand quickly. This collaboration comes after NE Group’s February partnership with WA.Technology, forming a joint venture based in Africa to strengthen their foothold within the continent.
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