The prominent internet wagering platform, Bet-at-home, is raising the stakes! They’ve opted to swap their existing sports wagering framework with a state-of-the-art system provided by EveryMatrix. This is not a simple tweak – it’s a complete transformation.

EveryMatrix is implementing its premier OddsMatrix sports betting software and a comprehensive set of tools to bolster Bet-at-home’s operations. Consider it a total technological revamp, encompassing everything from the casino platform and user administration to payment processing and affiliate programs. This is being rolled out across all of Bet-at-home’s territories, including their vital regulated German market.

This is a significant victory for EveryMatrix, who have been on a winning streak recently, particularly after securing an agreement with the Hungarian national lottery and gaming provider.

Ebbe Groes, EveryMatrix’s Chief Executive Officer, is understandably enthusiastic. He views this collaboration as a major accomplishment, especially as it aligns with their 15th anniversary.

Bet-at-home’s CEO, Marco Falchetto, shared the sentiment, emphasizing their contentment with EveryMatrix’s efforts on their casino platform and expressing eagerness about this broadened collaboration. It’s evident that both organizations perceive this as the beginning of a fruitful alliance.

In the previous year, Bet-at-home ceased its operations within the United Kingdom. The UKGC made the determination to temporarily revoke their operational permit. Although the inquiry has concluded, Bet-at-home opted to withdraw from the UK market for the time being. They issued a farewell message to their UK-based patrons on their website: “Valued Players, we regret to inform you that we have reached the difficult resolution to relinquish our Gambling Commission license and depart the UK market.”

Author of this blog

By Avery "Azure" Evans

With a Bachelor's degree in Statistics and a Master's in Sports Management, this skilled author has a passion for leveraging data analytics to improve performance and fan engagement in the sports betting industry. They have expertise in sports analytics, odds calculation, and customer segmentation, which they apply to the development of betting products and marketing strategies. Their articles and reviews provide readers with insights into the latest trends and innovations in sports betting and the strategies used to promote responsible gambling and enhance the fan experience.

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