Citizens of Australia can now participate in lottery games globally! Tickets for these international contests are available for purchase at over 1400 newsstands nationwide.

This opportunity arises from a collaboration between The Lottery Office, an Australian lottery firm, and blueshyft, a financial transaction platform. In essence, individuals can add funds to their blueshyft accounts at participating newsstands and subsequently utilize those funds to acquire tickets for major lotteries abroad. The newsstands receive a portion of the transaction for assisting individuals in establishing accounts and making deposits.

Notable lottery games accessible through this method include the Italian Super Jackpot, EuroMillions, and the US Powerball.

Jacqueline Wood, the head of The Lottery Office, believes this partnership with blueshyft will instill greater confidence in individuals participating in these substantial global lotteries. She views it as mutually beneficial: it provides existing customers with additional payment options and expands their reach to a wider pool of potential players.

Furthermore, it presents a favorable arrangement for the newsstands. They earn a commission on each deposit made and receive a significant bonus for every new customer they direct to The Lottery Office.

This is not blueshyft’s first venture into this domain. Since 2015, they have collaborated with prominent entities such as Ladbrokes, FedEx, and News Corp, simplifying payment processes for individuals utilizing their system at local newsstands.

This company has established a remarkable footprint throughout Australia. With more than 1500 locations, they are now enabling lottery ticket purchases at newsstands! It’s likely their branding will be ubiquitous in the near future.

Additionally, they are prioritizing payment ease, catering to both traditional cash users and those who favor digital payment methods.

Author of this blog

By Avery "Azure" Evans

With a Bachelor's degree in Statistics and a Master's in Sports Management, this skilled author has a passion for leveraging data analytics to improve performance and fan engagement in the sports betting industry. They have expertise in sports analytics, odds calculation, and customer segmentation, which they apply to the development of betting products and marketing strategies. Their articles and reviews provide readers with insights into the latest trends and innovations in sports betting and the strategies used to promote responsible gambling and enhance the fan experience.

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