Chesapeake Athletics, a Maryland-based company, is joining forces with Data Insights to enhance their user onboarding strategy as they gear up for the debut of their mobile sports betting platform in the state. This alliance will provide Chesapeake Athletics a strategic advantage by utilizing Data Insights’ analytics-driven system to oversee all their partner marketing and sponsored content initiatives.
What implications does this hold for Chesapeake Athletics? They will gain access to live campaign performance tracking, advanced user behavior analysis, comprehensive data reports, and personalized visual dashboards – all consolidated within a unified platform. This collaboration is poised for significant success due to the existing partnership between Data Insights and Gaming Innovation Group, the technology underpinning Chesapeake Athletics’ Maryland operations, enabling seamless system integration.
Alan Peterson, Head of Sales and Expansion at Data Insights, conveyed his excitement, noting that this joint effort will empower Chesapeake Athletics to reach lucrative customer demographics through collaborators, partners, and sponsored media. He underscored the potential for success for regional brands like Chesapeake Athletics, particularly those embracing data-centric approaches to customer acquisition.
Derek Baker, a co-founder and the CEO of Crab Sports, shared his enthusiasm for the collaboration, noting that Intelitics is an ideal fit as they broaden their reach within Maryland. He commended Intelitics’ system for its unmatched capabilities and intuitive design.
This news follows Crab Sports’ latest alliance with Internet Vikings, a leading iGaming hosting company, to ensure a successful Maryland debut.
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