Codere, the prominent Latin American betting company, has prolonged its sponsorship agreement with the celebrated Real Madrid soccer team. This fresh accord, effective for the upcoming five seasons, reinforces Codere’s dedication to the Latin American region and broadens its already substantial worldwide presence.
This alliance, initiated in 2016, exemplifies the mutual principles and quest for superiority that both entities represent. Vicente Di Loreto, Chief Executive Officer of Codere, conveyed his excitement, affirming that the firm is “delighted to continue this collaboration,” underscoring their joint aspiration to spearhead the sector.
This revitalized agreement arrives at a critical juncture for Codere as it endeavors to fortify its standing within the Latin American market and address the financial hurdles arising from the COVID-19 outbreak. Moshe Edree, Managing Director of Codere Online, emphasized the partnership’s importance, stating that it will “assume a pivotal function in our ambitious growth strategies in Latin America.”
This is a revolutionary development for our company. Our goal extends beyond maintaining dominance in the digital sports wagering arena, where we already excel. We aim to penetrate emerging markets, particularly the major players in Latin America – Brazil, Chile, Peru, and others. When they grant approval for legalized sports gambling, we’ll be poised to assume a leading position.”
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