The UK-based gaming titan, Betfred, has substantially increased its footprint in the South African market through the purchase of a majority share in LottoStar, a well-known local wagering enterprise. This calculated maneuver comes on the heels of Betfred’s prior acquisitions of Betting World and Sepels Sportsbet, raising their overall physical shop count in South Africa to 53, supplementing their digital platform.
This recent acquisition aligns seamlessly with Betfred’s declared objective of expansion within Africa. Phil Siers, Betfred’s chief commercial executive, alluded to this aspiration after the Betting World purchase, remarking, “Betfred is enthusiastic about the prospects of Betting World and is dedicated to investing significantly in the South African market in the years to come.” LottoStar represents their third major investment in the territory, solidifying their commitment to becoming a leading force in the South African gaming landscape.
Joanne Whittaker, Betfred’s Chief Executive Officer, conveyed her excitement regarding the acquisition, stating, “We are delighted to collaborate with this rapidly expanding South African enterprise. This agreement not only bolsters our standing in South Africa but also enhances our global presence across the United States and Europe.” She underscored their dedication to delivering premium gaming encounters, noting, “We anticipate working closely with the LottoStar team to support the business’ ongoing expansion, providing South African online wagering patrons with a world-class gaming and service encounter.”
LottoStar has cultivated a reputation as a familiar brand in South Africa, owing to its successful online platform featuring fixed-odds wagering and live casino offerings, as well as its prominent marketing initiatives and contributions to local communities. This acquisition positions Betfred for sustained prosperity in the region.
LottoStars’ head honcho, Tasoulla Hadjigeorgiou, conveyed her enthusiasm for the joint venture, remarking, “This alliance with a top UK gaming provider is a major milestone for us as a pioneer in the South African digital gaming sector.”
She underscored the potential of the team-up, noting, “We are certain that this will not only broaden our selection but also furnish our players with an unmatched gaming adventure.”
Hadjigeorgiou alluded to future prospects, finishing with, “This collaboration unlocks avenues for wider teamwork and expansion, and we are delighted to enlarge our footprint and influence.”
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