A prominent online gaming company, Betsafe, has officially entered the Kenyan market as Betsafe Ventures. This initiative is a collaboration between Betsson Group, the parent company of Betsafe, and Bet High Kenya Ltd., an organization fully authorized by the Kenyan Betting Control and Licensing Board (BCLB).

Alex Kobia, interim CEO of Bet High, stressed their dedication to ethical gaming, stating that Betsafe Ventures prioritizes the well-being of Kenyan sports wagering enthusiasts. He emphasized the platform’s strong security measures and distinctive controls directly incorporated into the website. Kobia underscored the company’s commitment to promoting responsible wagering and providing assistance for those who may require it.

Beyond security, Betsafe is dedicated to delivering a smooth and enjoyable wagering experience. Kenyans can easily place wagers using SMS without needing a game ID and even have a timeframe after placing a wager to reconsider.

Betsafe is thrilled to join the Kenyan market and fully backs the regulatory framework established by the BCLB. Their objective is to establish trust with Kenyan users by providing a dependable platform with secure and swift transactions, innovative wagering choices, a clear enthusiasm for Kenyan football, and a dedication to ethical gaming with exceptional customer service.

Author of this blog

By Avery "Azure" Evans

With a Bachelor's degree in Statistics and a Master's in Sports Management, this skilled author has a passion for leveraging data analytics to improve performance and fan engagement in the sports betting industry. They have expertise in sports analytics, odds calculation, and customer segmentation, which they apply to the development of betting products and marketing strategies. Their articles and reviews provide readers with insights into the latest trends and innovations in sports betting and the strategies used to promote responsible gambling and enhance the fan experience.

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