Catena Media, a digital marketing firm focused on the online gaming sector, is bolstering its German presence through the purchase of two well-known affiliate platforms, MrGamez.net and Spielekiste.de. These sites, primarily catering to users in Germany and Switzerland, were previously held by Delilah Holdings.
This strategic move comes on the heels of Catena Media’s recent acquisition of Online Media and Newcasinos.com for nearly £23 million, demonstrating the company’s ambitious expansion plans within the European market. The agreement entails an initial payment of €4.2 million with the possibility of additional performance-based payments reaching up to €2.24 million over the following year.
Robert Andersson, Chief Executive Officer of Catena Media, voiced optimism regarding the acquisition, emphasizing its role in strengthening their German foothold and contributing to their broader European growth. The acquired platforms are projected to generate roughly €300,000 in quarterly revenue with a healthy profit margin of approximately 80%.