Caesars Entertainment and SL Green are doubling down on their proposal to bring a glamorous Caesars Palace to the center of Times Square! They’re upping the ante with a significant enhancement of the Caesars Rewards program, promising a boon for local enterprises.
Picture this: a 54-story entertainment destination towering over 1515 Broadway, displacing the current occupants, Viacom and the Minskoff Theatre (indeed, the residence of the Lion King!).
To capture the affections (and the gaming permit) of New Yorkers, Caesars and SL Green are extending a warm welcome to local businesses. They’re encouraging them to become part of the “Alliance for an Improved Times Square,” a collective that trusts a touch of Caesars enchantment will rejuvenate the district.
Tom Reeg, Chief Executive of Caesars Entertainment, states introducing the planet’s largest and most prosperous gaming loyalty program to a cosmopolitan city like New York is a sure thing. He envisions a mutually beneficial situation for all, with the augmented rewards program driving job growth and bolstering small companies.
Consider this: Caesars Rewards members experiencing the city to the fullest, utilizing their points for gift certificates at accommodations, performances, eateries, and stores throughout the metropolis. This is more than simply a gambling establishment; it’s an investment in the destiny of New York!
Jeff Garcia, the head of the New York State Latino Restaurant, Bar & Lounge Association and proprietor of Mon Amour Coffee and Wine Bar in the Bronx, stated, “We, as underrepresented business owners and participants in the New York State Latino Restaurant, Bar & Lounge Association, are excited to become part of this alliance because it will foster tourism, generate financial prospects for our members throughout the city’s five boroughs, and attract prospective patrons.”
In separate developments within the American gaming industry, Dreamscape Companies will provide funding for the refurbishment of the Rio Hotel & Casino located in Las Vegas.
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