BetMGM is enhancing its offerings for the approaching NBA season through an expanded collaboration with Sportradar. Leveraging advanced optical tracking technology from the NBA, they will provide fans with live betting odds and options. This enables wagering on events like the next successful free throw, all in real-time as the game progresses.

This development expands upon the existing partnership between BetMGM and Sportradar, demonstrating their dedication to innovation within the sports betting industry. Both organizations are enthusiastic about the capacity of this technology to transform how fans engage with the NBA. Prepare for an unprecedented level of exhilaration this season!

This year is poised to be significant, with thirty franchises competing across eighty-two matchups. They’ll even be squaring off in the inaugural mid-season competition this coming November. BetMGM is also making significant strides, extending its reach into the United Kingdom and partnering with Kambi Group to bolster their sports betting platform via LeoVegas.

Author of this blog

By Avery "Azure" Evans

With a Bachelor's degree in Statistics and a Master's in Sports Management, this skilled author has a passion for leveraging data analytics to improve performance and fan engagement in the sports betting industry. They have expertise in sports analytics, odds calculation, and customer segmentation, which they apply to the development of betting products and marketing strategies. Their articles and reviews provide readers with insights into the latest trends and innovations in sports betting and the strategies used to promote responsible gambling and enhance the fan experience.

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