The sports wagering firm Esportes da Sorte has inked a sponsorship agreement with Goiás Esporte Clube, a Brazilian Serie A soccer team.
This arrangement, which will extend throughout the 2023 season, represents the most substantial sponsorship deal in the club’s history. The Esportes da Sorte logo will be prominently displayed on the front of the players’ uniforms. This partnership will provide significant financial advantages to the club while enhancing the visibility of Esportes da Sorte’s brand within Brazilian football.
Esportes da Sorte will also gain exposure through interview backdrops and the club’s official social media platforms.
Furthermore, Esportes da Sorte will collaborate with the club to organize a series of special events throughout the year, aiming to further amplify brand recognition and fan interaction.
“The comprehensive restructuring efforts we’ve undertaken since assuming control of the club in 2021 have yielded notable outcomes. From an institutional perspective, the Goiás brand has regained value, prestige, and the favor of prominent sponsors,” stated Thiago Pinheiro, marketing director of Goiás Esporte Clube.
“The arrival of Esportes da Sorte as a partner marks the culmination of this journey and ushers in a new chapter in our history, which will significantly contribute to the club’s financial planning for 2023.”
Darwin Filho, CEO of Esportes da Sorte, remarked: “We are actively expanding our operations within the sports and entertainment industry.”
Goiás, a traditional club with a strong brand, is renowned for its devoted supporters and unwavering representation of the region.
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