## Live Wagering Market Content Variety – Athletic Wagering – iGB
The notion of making wagering content accessible in real-time has taken control of the wagering world, providing operators the chance to expand into areas like electronic sports and live casino games.
**Live Wagering Market Content Variety**
Conleth Byrne, Product Director of live content provider Sports Information Services (SIS), spoke with iGB about how the company examines the live wagering market and where it’s headed.
Standing out in the live wagering content market is truly crucial. Byrne believes that providing a range of content is the best way for SIS to be distinct from its rivals.
“We’ve made significant progress in making our business more diverse over the past several years,” he stated. “We’ve expanded our partner base all over the globe.”
At the core of this is SIS’s product – including their compact solutions, which focus on different types of live wagering content.
“This is what makes our 24/7 end-to-end solution unique,” Byrne said. “We can provide everything an operator requires, we have the best 24/7 horse racing content, as well as electronic sports and live number draws, including real-time data, pictures, and pricing.
“Within our wagering content, we can offer over 65,000 annual horse racing events, 150,000 electronic sports and over 300,000 live number draws.”
SIS has been actively expanding its operations since the beginning of 2022. They’ve ventured into new domains such as commercial, motorsports, and esports, and recruited a significant number of new employees to support their endeavors.
Their objective is to elevate their content to the highest possible standard for all stakeholders – the rights holders, the managing companies, and the end users. This demonstrates SIS’s commitment to scaling their business, but they must maintain the trust of their clientele in their core offerings.
Last week, SIS announced two prominent new appointments in the US for their SIS Content Services division – Brenda Strickland as Regulatory and Commercial Affairs Manager and Sean Beirne as US Commercial Manager. These are merely the most recent additions to a series of new hires, including two new motorsports trading and esports executives, as well as three new sales managers.
Byrne stated that these new appointments signify SIS’s dedication to establishing a strong presence in the global betting market.
“These new hires are crucial for sustaining our success,” he remarked.
“We aim to recruit additional personnel in other key regions of the world shortly to facilitate the expansion of our customer base and foster more direct relationships with our partners.
“To facilitate our international growth, it’s essential to have dedicated individuals in strategic locations such as Latin America, the US, and Europe.”
Byrne emphasized that the ultimate aspiration is to achieve optimal performance in all aspects.
Distinguish yourself.
To establish a reliable and lucrative presence within the live wagering marketplace, Byrne stresses the significance of possessing a distinctive selling proposition.
Byrne underscores that SIS’s all-encompassing solution provides a diverse array of services for user convenience, emphasizing the worth of this comprehensive offering. He highlights that this all-inclusive service encourages patrons to remain with a single provider, which proves advantageous for both parties.
“Our round-the-clock, end-to-end solution is truly pivotal,” Byrne reiterates. “The advantage is that with a solitary integration, operators can obtain a spectrum of products to captivate customers and stimulate incremental revenue.”
To further enhance this service, Byrne adds that SIS, through its collaboration with Racelabs, a firm that furnishes horse racing overlays for streaming, offers amplified support for providers.
“We have consistently provided pricing and derivatives for all content; now we will be capable of offering fully managed trading services so that clients do not have to assume risk management themselves,” he continues.
“This capability has been augmented and expedited through our partnership and investment in Racelab, which supplies a range of pricing software and risk management solutions, rendering customized trading services nearly fully automated, guaranteeing cost-effective solutions for operators of all sizes.”
Byrne acknowledges that in any mature content market, it is essential to anticipate trends and secure a position within them. With the expanded infrastructure in place, SIS will solidify its standing in the marketplace.
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